This is the presentation that I did at the Associated Collegiate Press and College Media Advisers convention in Austin last weekend.
Our student newspaper at Texas Wesleyan, The Rambler, is a weekly, so it should be all about community engagement. That's what weeklies are good at, and that's what communities expect.
This presentation was reaching out a different community, my colleagues at student newspapers across the nation, to help them understand that marketing and public relations aren't bad words, and that they should do more of each.
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