Recently, Texas Wesleyan's Center for Excellence in Teaching and Learning did a faculty spotlight video of me that now appears on YouTube. It gave me the chance to article my philosophy on social media and to practice something I preach all of the time--personal branding.
Personal branding is an impact part of getting a job today. For most of us, including me, it's difficult to determine what our "brand" is. And after we've discovered our personal brand, what happens when we need to change that brand?
Well before you start wondering what happens when things change or you change, it's important to take that first step and establish a brand. I've been working on this for a while now, including my Twitter, Facebook, LinkedIn, Delicious, Slideshare, Flickr and YouTube presence in addition to this blog. What takes work is continually creating the content to make these tools valuable in constantly updating my "brand."
I encourage all of you, especially my students or former students, to jump into the world of social media and establish your personal brand. It's easier than ever to do this, and it will pay off in the long run when that great job you want includes outlining social media strategy in support of a company brand or news dissimenation efforts.
In the mean time, check out my video created by the CETL and let me know what you think...am I too gray?
Sunday, April 25, 2010
Wednesday, April 7, 2010
Continued: The Rambler Marketing Plan and Increasing Online Presence
So last time we talked, The Rambler's staffers had put in a concerted effort to increase fans, followers, friends and e-mail distribution of The Rambler online.
We've continued those efforts, and since that time, we've also won several awards from the Texas Intercollegiate Press Association from its annual convention, including honorable mention for general overall excellence for the web site--a great endorsement. Now, we're working to let everyone know about that and increase our valued readers/viewers.
For our campus community, we have a story in our online only edition of the student newspaper and a story just appeared in the campuswide newsletter. A specific e-mail was sent from me to several members of the campus community--our student publications board, the provost, my dean and my department chair. Next will be a story to our local chapter of the Society of Professional Journalists. The announcement is also scheduled to appear on our social media entities, and will be added to our staff box for a recurring effect.
In the works, signs posted around campus, maybe a congratulations banner on our building, and some statement in our recruitment efforts for students.
We've put our alumni outreach on hold for a week or two, with a kickoff associated with our end of the year banquet.
Next up will be direct emails from me to department members from my own department and then departments within the School of Arts and Letters.
So to recap, we've taken the mass media approach (macro blasts) on campus, and now we're following up those blasts with more personalized e-mail blasts and papering the campus.
One wrinkle in the plan: we have two Facebook pages. Next week, we tackle that.
We've continued those efforts, and since that time, we've also won several awards from the Texas Intercollegiate Press Association from its annual convention, including honorable mention for general overall excellence for the web site--a great endorsement. Now, we're working to let everyone know about that and increase our valued readers/viewers.
For our campus community, we have a story in our online only edition of the student newspaper and a story just appeared in the campuswide newsletter. A specific e-mail was sent from me to several members of the campus community--our student publications board, the provost, my dean and my department chair. Next will be a story to our local chapter of the Society of Professional Journalists. The announcement is also scheduled to appear on our social media entities, and will be added to our staff box for a recurring effect.
In the works, signs posted around campus, maybe a congratulations banner on our building, and some statement in our recruitment efforts for students.
We've put our alumni outreach on hold for a week or two, with a kickoff associated with our end of the year banquet.
Next up will be direct emails from me to department members from my own department and then departments within the School of Arts and Letters.
So to recap, we've taken the mass media approach (macro blasts) on campus, and now we're following up those blasts with more personalized e-mail blasts and papering the campus.
One wrinkle in the plan: we have two Facebook pages. Next week, we tackle that.
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