Recently, Texas Wesleyan's Center for Excellence in Teaching and Learning did a faculty spotlight video of me that now appears on YouTube. It gave me the chance to article my philosophy on social media and to practice something I preach all of the time--personal branding.
Personal branding is an impact part of getting a job today. For most of us, including me, it's difficult to determine what our "brand" is. And after we've discovered our personal brand, what happens when we need to change that brand?
Well before you start wondering what happens when things change or you change, it's important to take that first step and establish a brand. I've been working on this for a while now, including my Twitter, Facebook, LinkedIn, Delicious, Slideshare, Flickr and YouTube presence in addition to this blog. What takes work is continually creating the content to make these tools valuable in constantly updating my "brand."
I encourage all of you, especially my students or former students, to jump into the world of social media and establish your personal brand. It's easier than ever to do this, and it will pay off in the long run when that great job you want includes outlining social media strategy in support of a company brand or news dissimenation efforts.
In the mean time, check out my video created by the CETL and let me know what you think...am I too gray?
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