Are You in Alignment? Aligning Your Mission to Institutional Mission

Today, I am presenting this professional development seminar at the Associated Collegiate Press and College Media Advisers fall convention in Louisville, Kentucky.

Lucky for me, I had several doctoral hours in my higher education program that taught me about assessment, learning outcomes, strategic planning in higher education, general administration and financing of higher education. Most people in student media aren't that lucky. So we often think of strategic planning and, heaven forbid, ASSESSMENT, as a wicked waste of time. Far from it my friends. You can use these bemoaned tasks to ingratiate yourself with the upper administration, you alumni and your current employees. When you can point to a mission and strategy that guides all of your decisions, it makes those decisions much easier.

I hope this session helps people who are student media advisers. I hope this slideshare presentation also helps. And I hope you come back to visit me as I continue working on research about student media, mission statements, strategic planning and image.

Check out this SlideShare Presentation:

Are You in Alignment?

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