Check out my latest presentation at AEJMC 2012 in Chicago.
Hang on for upcoming reviews of additional books as well. I've been vacationing from blogging this summer but not reading! Coming soon: A review of Joan Didion's Slouching Towards Bethlehem.
In the mean time:
http://www.slideshare.net/klcolley/best-practices-in-student-media-marketing
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Saturday, August 11, 2012
Tuesday, February 24, 2009
Not feelin' the love
Okay, I've got to admit it: I'm not feelin' the love. Maybe it's because I'm sick today, but I don't seem to be feelin' the love from my peeps. Where are my followers? Where is my community?
I guess this is a wonderful lesson in creating community, and something that I hope many of my students will at least read, even if they don't follow. Just because you start a blog doesn't mean people will follow you. Uncanny how that works!! I guess that's why we PR Peeps, which is a community all its own now, just put things together and expect them to work, and we're quite dumbfounded when things don't work. I've called this the "If you build it they will come" marketing and public relations mentality.
Haven't you been in an organization that practiced this kind of community-building activities: Throw it all against the wall and let's see what sticks? This ain't spaghetti folks! A little more strategy might make everyone's life a little easier.
So what does this mean for my little community here in the blogosphere? Well, I'm working on a campaign to increase the little community to a larger community. Stay tuned to see what happens.
I guess this is a wonderful lesson in creating community, and something that I hope many of my students will at least read, even if they don't follow. Just because you start a blog doesn't mean people will follow you. Uncanny how that works!! I guess that's why we PR Peeps, which is a community all its own now, just put things together and expect them to work, and we're quite dumbfounded when things don't work. I've called this the "If you build it they will come" marketing and public relations mentality.
Haven't you been in an organization that practiced this kind of community-building activities: Throw it all against the wall and let's see what sticks? This ain't spaghetti folks! A little more strategy might make everyone's life a little easier.
So what does this mean for my little community here in the blogosphere? Well, I'm working on a campaign to increase the little community to a larger community. Stay tuned to see what happens.
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